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Help more patients smile better!

Dental Pay Per Click (PPC) Management Agency in Canada

Do you want to boost your practice in a short time? Do you want to make every dollar you spend count? Here’s Connect The Clinics, a reputed pay-per-click advertising company to help you with the right ads for the right people.

  • Specialise in specific advertising and marketing strategies 

  • Attract and retain new patients 

  • Elevate the online presence of your dental practice 

Revolutionize Your Dental Practice With PPC for Dentists

Preferred And Trusted By Healthcare Practitioners

PPC For Canada: Why PPC Is Important For Dentists? 

PPC for Canada_ Why PPC is important for dentists

Dental PPC marketing is when dentists pay to get their ads clicked to ensure that they are shown in the organic results. If you can set up dental PPC campaigns correctly, they have proven to give desirable results in the past. In fact, PPC advertising campaigns work the fastest and deliver quick results.

Here, Google Ads allows you to target those patients who are looking for dental services in and around you. Considering a variety of factors, when Google Ads notices that your dental practice fits the user intent and can be a solution to them, it makes your website secure a better rank in the search results.

These statistical data prove why dental PPC marketing strategies are important for dentists:

  • Leads increase by 148%

  • Overall conversion from PPC and SEO accounts to 295%

  • Increase in overall paid and organic traffic results by 138%

  • 200% average ROI gained from PPC campaigns 

  • Boosts brand awareness of a company by 80%

  • 3.52% average CTR for ads

Step-By-Step Process Of PPC Advertising Campaign For Dentists 

Step-by-step process of PPC advertising campaign for dentists

The pay-per-click management strategies are vital for the success of the campaigns. To ensure that you get the best results, here’s the step-by-step strategy we follow for your dental practice.

Step 1: Keyword analysis 

First, our SEO experts research and identify keywords relevant to your dental practice. We utilize the latest keyword research tools to assess the competition levels and search volumes.

Step 2: Auditing and competitor research 

Next, our team experts move on to auditing your existing PPC campaigns for dental practices and tally them with the strategies of your competitors. This helps us to find the loopholes in your marketing campaign and rectify them.

Step 3: Bid management and strategy 

Now, our team develops a bid strategy based on your budget and the competitiveness of the chosen keywords. Here, we speak with you to choose either manual bidding or automated bidding strategies.

Step 4: Ad copywriting 

At this stage, our copywriters use their creative juices to craft compelling ad copy that highlights your practice’s USPs. To enhance the attractiveness and visibility of your ad copies, our writers use strong CTAs and ad extensions.


Step 5: Landing page conversion analysis, design, and copywriting 

We design landing pages that are optimized for conversions. They are easy to navigate, visually appealing, and have all the necessary information that your potential patient may look for.

Step 6: Google Analytics integration

We integrate Google Analytics with your PPC campaign for dental practice to track user behaviour, traffic sources, and conversions. This allows us to measure the effectiveness of the ads.

Step 7: Conversion tracking

Our team members set up conversion tracking in Google Ads to measure the actions your potential patients take after clicking on your ads. This helps to determine the ROI of your paid campaigns.

Step 8: Free call tracking via Google Ads 

With the help of Google Ads’s free call tracking, we track which keywords and ads are driving bookings and phone calls to your dental practice.

Step 9: Monthly ROI reporting 

To keep you updated along with us, we provide you with review reports that highlight the ROI of your PPC ad campaigns. We utilise this data to refine the strategies and make informed decisions.

Why Choose Us For Dental PPC Marketing? 

Why choose us for dental PPC marketing

At Connect The Clinics, we understand the typical and unique industry challenges and opportunities that you may have to face while marketing your dental practice. Don’t believe us? Check out why we can be your best dental PPC campaign partner:

  • Expertise in Google dental ads 

Our dental PPC marketing experts possess extensive experience in utilizing Google Ads to the fullest to attract potential patients. Our team knows the perfect way to optimize your ads that rank higher on SERPs, attract new patients, and enhance your visibility.

  • Dedicated dental practice advertising 

As a renowned PPC marketing agency, Connect The Clinics strategically customises your ads to align them with your specific practice’s objectives. We know the right method to highlight the USPs of your practice to reach your ideal patients.


  • Proven dental PPC marketing strategies 

Our proven PPC marketing strategies are designed to drive conversions and generate leads. We don’t restrict your practice only to grow traffic. Rather, we aim to convert leads into new patients.

  • Targeted PPC for dentists 

Our experienced team uses targeted PPC to allow you to pay only for ads that your potential patients click. This ensures that our PPC service is a cost-effective one while you invest in the marketing that gives you results.

  • Industry-specific keyword targeting 

We have a talented team of SEO specialists who strive hard to curate a set of keywords that work for your practice. These keywords are mainly generated by considering your patients’ search intent.

Here are just some of the perks of investing in our services:

  • Customised and targeted strategies for dentists. 

  • Expert management of Google Adwords for dentists. 

  • Dedicated dental practice advertising. 

  • Surefire success in converting leads into new patients. 

  • Affordable marketing solution with high ROI. 

What Google Ads Can Do For You? 

What GoogleAds can do for you

Google Ads leverages your potential patients online and helps you with these:

  • Increased visibility 

Your PPC ad campaigns appear in front of your potential patients just at the moment they look for it. This leads to enhanced visibility and more website traffic.

  • Targeted advertising 

PPC allows you to target your ads based on geography, user interests, demographics, and marketing efforts. For every aspect, the goal here is to focus on those people who are most likely to require dental assistance.

  • Cost control 

Google Ads allows you to control your advertising budget. You can set up a maximum bid for each click on your ad. This means that you only pay when someone clicks on your ad.

  • Measurable ROI 

The detailed analytics you get from Google ads help you to keep track of the effectiveness of your ads. This indicates to precise measurement of return on investment.

  • Quick results 

Unlike SEO, Google Ads start driving traffic to your website after you go live. This is highly beneficial for new dental practices or for those who are looking to quickly boost patient numbers.

  • Improved local SEO 

Google Ads help to Boost Your local SEO campaigns by enhancing local visibility. So, if you rely on the local clientele, investing in PPC marketing strategies is worth it.

  • Flexible marketing strategy 

You can make quick adjustments in Google Ads or pause your campaign based on the performance or your practice's needs.

  • Competitive advantage 

Participating in Google Ads helps you to remain relevant in the competitive dental industry especially when your competitors are using it thoroughly.

  • Retargeting capabilities 

The retargeting options in Google ads allow you to show ads to users who have previously visited your website but did not make any appointments. This increases the conversion rates of your practice.

  • Comprehensive ad formats 

With Google Ads, you can use a variety of ad formats to effectively communicate the unique aspects of your dental practice and engage your potential patients in various ways.

PPC Tips For Dentists In Canada And More 

PPC tips for dentists in canada and more
  • Focus on local keywords 

Since dental services are mostly local, make sure to target geographic keywords in your PPC campaign. For this, you can use the local targeting feature of Google Ads. Further, tailor your ad copies and include local landmarks to help your patients recognise them. In short, they should be able to resonate with the ad copy.

  • Optimize for mobile users 

With most searches happening on mobile devices these days, ensure your landing pages and ads are optimised for the same. This means tweaking strategies to have fast-loading pages, clickable calls-to-action and easy navigation.

  • Utilize ad extensions 

To link specific pages on your website, use site link extensions. This improves user experience by providing relevant information and makes your ad more prominent. To make your ad stand out, highlight the special services of your dental practice.

  • Implement retargeting strategies 

Set up retargeting campaigns to reach out to potential patients who already visited your website but did not take action. This allows you to stay in the minds of your potential patients and increases their chance to return to you to book an appointment.

  • Regularly review and adjust bidding strategies 

Regularly analyse the performance of your ad placements and keywords. Consider increasing your bids if you notice certain keywords that are driving a higher conversion rate. This maximizes your practice's visibility and potential clicks.

See How We Helped Other Dentists

At Connect The Clinics, customers are our priority. Let’s see how satisfied our customers are:

  • How does Connect The Clinics structure its pricing?
    Our pricing is designed to be straightforward and scalable, accommodating clinics of all sizes. Please visit our pricing page for detailed information on our tiered models.
  • Does Connect The Clinics provide an opportunity to try before buying?
    Yes, we offer a complimentary trial period to help you assess how our services align with your clinic's needs. No credit card required to start.
  • What steps should I follow to modify my Connect The Clinics subscription plan?
    Upgrading or downgrading your subscription is simple. Log in to your account, go to the subscription settings, and select your new plan. Changes will be applied immediately.
  • Does Connect The Clinics offer refunds?
    We stand behind our service with a satisfaction guarantee. If you're not completely satisfied, we offer a money-back guarantee within the first 30 days of service.
  • Am I able to cancel my subscription to Connect The Clinics without penalties?
    Absolutely, you can cancel your subscription at any time directly from your account dashboard. There are no cancellation fees.
  • What payment options does Connect The Clinics accept?
    We accept a variety of payment methods, including major credit cards and PayPal. For other payment options, please contact our support team.
  • Is there a discount for choosing the annual billing option with Connect The Clinics?
    Yes, we offer significant savings for clients who opt for annual billing over monthly. Check our pricing page for more details.
  • Are there any undisclosed costs with Connect The Clinics?
    We believe in transparency. There are no hidden fees or additional charges beyond your chosen plan's pricing.
  • Can I switch my plan with Connect The Clinics as my clinic's requirements change?
    Definitely. We understand that your needs may evolve, and our flexible plans are designed to grow with your clinic. You can adjust your plan anytime through your account.
  • What's included in my Connect The Clinics plan?
    Each plan offers access to our platform, including features such as appointment scheduling, patient management, and more. For a comprehensive list of features included in your specific plan, please visit our features page.

Ready to Grow Your Practice with Dental Pay Per Click (PPC) Agency in Canada?

Click the button below for a free proposal

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