Why PPC Is Important For Dentists? 

Dental PPC marketing is when dentists pay to get their ads clicked to ensure that they are shown in the organic results. If you can set up dental PPC campaigns correctly, they have proven to give desirable results in the past. In fact, PPC advertising campaigns work the fastest and deliver quick results.

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Here, Google Ads allows you to target those patients who are looking for dental services in and around you. Considering a variety of factors, when Google Ads notices that your dental practice fits the user intent and can be a solution to them, it makes your website secure a better rank in the search results.

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These statistical data prove why dental PPC marketing strategies are important for dentists:

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• Leads increase by 148%

• Overall conversion from PPC and SEO accounts to 295%

• Increase in overall paid and organic traffic results by 138%

• 200% average ROI gained from PPC campaigns 

• Boosts brand awareness of a company by 80%

• 3.52% average CTR for ads

Maximize Your Dental PPC Results with a 9-Step Campaign Strategy

The pay-per-click management strategies are vital for the success of the campaigns. To ensure that you get the best results, here’s the step-by-step strategy we follow for your dental practice.

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Step 1: Keyword analysis 

First, our SEO experts research and identify keywords relevant to your dental practice. We utilize the latest keyword research tools to assess the competition levels and search volumes.

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Step 2: Auditing and competitor research 

Next, our team experts move on to auditing your existing PPC campaigns for dental practices and tally them with the strategies of your competitors. This helps us to find the loopholes in your marketing campaign and rectify them.

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Step 3: Bid management and strategy 

Now, our team develops a bid strategy based on your budget and the competitiveness of the chosen keywords. Here, we speak with you to choose either manual bidding or automated bidding strategies.

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Step 4: Ad copywriting 

At this stage, our copywriters use their creative juices to craft compelling ad copy that highlights your practice’s USPs. To enhance the attractiveness and visibility of your ad copies, our writers use strong CTAs and ad extensions.

Step 5: Landing page conversion analysis, design, and copywriting 

We design landing pages that are optimized for conversions. They are easy to navigate, visually appealing, and have all the necessary information that your potential patient may look for.

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Step 6: Google Analytics integration

We integrate Google Analytics with your PPC campaign for dental practice to track user behaviour, traffic sources, and conversions. This allows us to measure the effectiveness of the ads.

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Step 7: Conversion tracking

Our team members set up conversion tracking in Google Ads to measure the actions your potential patients take after clicking on your ads. This helps to determine the ROI of your paid campaigns.

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Step 8: Free call tracking via Google Ads 

With the help of Google Ads’s free call tracking, we track which keywords and ads are driving bookings and phone calls to your dental practice.

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Step 9: Monthly ROI reporting 

To keep you updated along with us, we provide you with review reports that highlight the ROI of your PPC ad campaigns. We utilise this data to refine the strategies and make informed decisions.

Why Connect The Clinics is Your Go-To Partner for Dental PPC Success

At Connect The Clinics, we understand the typical and unique industry challenges and opportunities that you may have to face while marketing your dental practice. Don’t believe us? Check out why we can be your best dental PPC campaign partner:

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• Expertise in Google dental ads 

Our dental PPC marketing experts possess extensive experience in utilizing Google Ads to the fullest to attract potential patients. Our team knows the perfect way to optimize your ads that rank higher on SERPs, attract new patients, and enhance your visibility.

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• Dedicated dental practice advertising 

As a renowned PPC marketing agency, Connect The Clinics strategically customises your ads to align them with your specific practice’s objectives. We know the right method to highlight the USPs of your practice to reach your ideal patients.

• Proven dental PPC marketing strategies 

Our proven PPC marketing strategies are designed to drive conversions and generate leads. We don’t restrict your practice only to grow traffic. Rather, we aim to convert leads into new patients.

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• Targeted PPC for dentists 

Our experienced team uses targeted PPC to allow you to pay only for ads that your potential patients click. This ensures that our PPC service is a cost-effective one while you invest in the marketing that gives you results.

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• Industry-specific keyword targeting 

We have a talented team of SEO specialists who strive hard to curate a set of keywords that work for your practice. These keywords are mainly generated by considering your patients’ search intent.

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Here are just some of the perks of investing in our services:

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• Customised and targeted strategies for dentists. 

• Expert management of Google Adwords for dentists. 

• Dedicated dental practice advertising. 

• Surefire success in converting leads into new patients. 

• Affordable marketing solution with high ROI.