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Introduction
Since the online market is constantly evolving, what used to work 10 years back doesn't work anymore. If you are still using the practices that you used a decade ago, you are surely suffering due to a lack of results. Now, every website has to be optimised for mobile devices and users. This is because 60% of the website traffic is generated through mobile searches. In the upcoming years, this number is sure to grow more.
Maybe you are reading this page through a mobile device. If you do not find the content of this page well-structured according to your device or if it is hard to read, you will surely look for the same information somewhere else. Now, put yourself in the shoes of your reader and think how many page visitors and potential customers you can lose if your website is not optimised according to mobile devices.
Keeping this in mind, we have come up with a blog that explains the various tips and tricks you can implement to optimise your website for mobile devices in 2024.
Learn How To Optimize Your Website for Mobile Users
Select a responsive website design
In 2024, it is crucial to have a responsive design of your website that works on every device irrespective of its screen size and resolution. When you have a responsive website design it means your website will fit into the layout of various screen sizes of different devices and give an equal feel to the visitor. Be it a smartphone, a laptop, a tablet or a desktop, your website should look great on all devices.
Use mobile-first approach
In 2024, creating websites for a mobile device is a must. So, when designing your website, keep in mind to choose layouts that contract on mobile devices and expand on larger screens like desktops and laptops. When creating content for mobile devices, make sure to keep it short and crisp. In short, it should be well-optimised for limited processing power and smaller screen size.
Optimize your images
For any website, adding relevant images is key to keeping the attention of your readers hooked. However, many of you have this complaint that adding images slows down the loading speed of your website. This automatically reduces the traffic of your website as people do not have the patience to wait for hours to get your page loaded. Instead, they move on to the pages of your competitors who have the same information. To optimise these images for mobile devices, make sure to reduce the file size. This does not compromise the quality of the image. For this, you can use certain online image compression tools.
Minimize the use of pop-ups
Be it desktops or mobile devices, pop-ups can irritate and deviate the attention of your readers from your page. Sometimes, these pop-ups can acquire the entire screen and the users may find it difficult to navigate through your website. When you optimise your website for mobile devices make sure to eliminate them or at least reduce the use of popups.
Use mobile-friendly fonts
If your readers are unable to read the content of your website, they will automatically move on to the pages of your competitors. For this, choose mobile-friendly fonts that are easy to read even when used on small screens. Generally, Sans Serif font is a common choice as it is easier to read on mobile devices.
Optimise the loading speed
Since loading speed is an essential component, websites with slow loading speed can hurt your search engine rankings as they increase bounce rates. For optimising your website's loading speed for mobile devices, make sure to compress and minimise images and large files. To enhance the speed, you can use CDN or content delivery network.
Conclusion
Considering the generation of the majority of traffic from mobile devices, it is crucial to optimise your website for mobile devices and make it SEO-friendly. You can follow the tips and tricks shared above to optimise your website for mobile devices. This is sure to offer a wonderful user experience to your users. If you are struggling to optimise your website for mobile devices, the web designers and developers of Connect The Clinics are here to help you.
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