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Introduction
One of the most effective ways to consider and continue the digital marketing of your company is to use important marketing tools. These tools not only save your time but also reduce your workload without compromising the results. Think of the kind of automation you can enjoy once you implement certain tools in your working process.
Now, here lies a million-dollar question: "Which tool should I use?" Since most of you have no idea about the digital marketing field, you do not know which tool can be used for which specific purpose of digital marketing. To help you in this regard, we have come up with a blog on the must-have essential tools and techniques the marketers of Surrey digital marketing agency use to enhance their tasks.
List of Important Tools For Digital Marketers
Loomly
Popularly known as the brand success platform, Loomly is a perfect tool for small social media teams who are interested in collaborating and organising their content. It has an inbuilt calendar that helps to manage workflow and deadlines. Right from scheduling content to brainstorming content ideas, Loomly helps you in every step of social media marketing. Based on the trending topics of the internet and Twitter conversations, Loomly curates fresh content ideas that you can implement for your business.
Audiense
To create content that aligns with their potential customers and is in sync with the marketing trends, social listening is crucial. When you have a tool like Audiense, you need not worry about social listening as it helps you to identify recent marketing trends as well as segregate your social media audience. Through Audiense, you can run targeted ad campaigns and dive deep into customer personas. Besides, the tool digs into the demographics and the personalities of your target audience to present to you a detailed brief of the needs and preferences of your audience.
HubSpot
If your business is into email marketing, nothing can be better than HubSpot. Known for being an inbound marketing software and CRM, this email marketing tool is easy to use and delivers emails on time. Besides, it is integrated with a lot of other effective CRM products that make your digital marketing journey even easier. What makes HubSpot a perfect choice is the less complexity of the tool. All you need to do is to delegate tasks and set a time limit.
Ahrefs
If you are looking for that one tool that SEO tool that acts as a goldmine for search engine optimisation, nothing can be better than Ahrefs. It helps you to brainstorm keyword ideas and opportunities while exploring the top organic keywords in the URL. It also estimates the amount of traffic your competitor can receive for a particular search term or keyword. With Ahrefs, you can identify the top-performing content of a website and check out the resources for backlinks.
Unbounce
If you are looking for a wonderful tool to build, publish and tweak the new landing pages and put them to the test, use Unbounce. It has a variant analytics and inbuilt A/Btesting methodology that can directly answer and tell you which call-to-actions, graphics, and additional page elements can give you the results and which won't work. Even though you are not a web designer, the set landing pages of Unbounce can help to modify the style of your web page to fit in with your business's personality.
Conclusion
When you have the right tools with you, streamlining your business's marketing campaigns and automating the tasks save a lot of time. By combining the tools mentioned here, you can automate tasks and save a lot of time. But before purchasing these tools, make sure to go through the trial periods and test drive to find out if they are necessary for your business needs.
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