.png)
Introduction
Today, we live in a digital age where local businesses experience tough competition in terms of securing a good position on search engine results pages. Since most of your consumers now rely on search engine results, it is crucial to understand the various facets of local search engine optimisation and help your business thrive.
For those who still have a bleak idea about local SEO, it is a part of search engine optimisation that prioritizes a website to gain a better rank in the local search results. In local SEO, you use various strategies to improve the visibility of your business based on the searches of a particular location. In local SEO you target the potential customers within a particular geographic area. It is also one of the most cost-effective digital marketing strategies for businesses all across the globe.
To improve your local SEO strategies and gain a better rank in a particular geographic area, here are the tactics you can follow:
5 Local SEO Tactics To Dominate Your Geographic Area
Importance of title and description tags
Everything inside your website should reflect your business and brand. Title and description tags at the two essential components of HTML that you must customise to reflect the personality and style of your business. Both of these are displayed in the search results. So, the moment your potential audience checks out the search results, they should be able to click on your website by looking into the description and title itself. Both of them should describe the content of the page and include keywords to stand out in the crowd.
Optimisation of Google Business Profile
One of the prominent factors in improving your local SEO strategy is to claim and optimise your Google Business Profile. To make it qualify for the Google Business Profile listing, you must optimise it and add all the essential information that gives a detailed idea to your customers about your business. Make sure to get it verified and prove your business is a legitimate and real one. For proper optimisation, choose categories, add business hours, write a description, upload photos and videos, create relevant posts and keep on replying to your reviews.
Emphasise online reviews
According to a survey by Local Consumer Review, 84% of people buy a product or service only after checking out online reviews. These are like the report cards for your business. Whenever a customer purchases your product or service, ask to leave a Google business profile review. These online reviews can help you rank better in the search engine results. The more positive and high-quality reviews from your customers, the more visibility your business enjoys.
Creating a separate service page
If your business is a service based on, a great hack for the improvement of local SEO is to build separate pages for each service you offer. Many of you create a list of services and stuff everything on one page. This does not give clarity to your business. Besides, the search engines also fail to crawl through the web pages and understand what your services actually are. Instead of putting everything on one page, create separate service pages with detailed information on each page. All your service pages should look like landing pages with proper keyword placement and interlinking.
Online directories and citations
To make it to the local audience, it is crucial to list your business correctly in the online directories. This is because often online directories have a high organic search result. If you haven’t listed your business in these directories, your potential audience will never find your company. Besides, this impacts your search engine rankings as well.
Conclusion
Therefore, in a competitive online market, if you have to stand out and want your business to make a mark in a specific industry, it is crucial to follow the strategies of local SEO as mentioned above. Start implementing these local search Engine Optimisation tactics and see how your business evolves and grows in this competitive landscape. If you are finding it difficult to make time and implement local SEO, the SEO experts of Connect The Clinics are waiting for your arrival.
Comments